books

Consumer Behavior

Posted on

Consumer Behavior Q 1) What is Consumer Behavior? Why it is important to study consumer behavior from marketers viewpoint? What is consumer needs? Do marketers create needs? Ans  The term “consumer” refers to an individual who buys goods and services for personal use. The consumer makes the decision on whether to purchase a product or not; thus the […]

Books

Performance Appraisal & Training

Posted on

Performance Appraisal & Training Q.1.    What is Performance appraisal? Ans.     A Performance Appraisal ―is a formal structured system of measuring and evaluating an employee‘s job, related behavior and outcomes to discover how and why the employee is presently performing on the job and how the employee can perform more effectively in the future so […]

Books

Training and Development

Posted on

Unit 1   Introduction to Training and Development     Q.1.        What is training?   Ans.     Training can be defined as “The systematic acquisition of attitudes, concepts, knowledge, roles, or skills, that result in improved performance at work.‖ It refers to the process of teaching employees the basic skills they need to perform their jobs. […]